Created for Photo 51, this piece was designed as a structured presentation pack, combining print, packaging and digital interaction into a single controlled experience.
The outer wallet keeps things intentionally restrained.
Produced using GF Smith Colorplan Vellum White, the stock gives the piece a soft, tactile surface that immediately feels more refined and considered than a standard presentation folder. Rather than relying on heavy graphics, the branding is handled through a clear foil detail applied to the front, creating contrast and reflection while keeping the overall aesthetic clean and minimal.
Inside, the experience becomes more functional and highly organised.
The pack was built around multiple internal wallets and inserts, each die cut and assembled to hold specific contents securely in place. Every section has been designed to guide the user naturally through the material, turning the folder into more than simple packaging.
The structure does a lot of the work.
Custom cutting formes, rounded card elements and layered internal pockets create separation between sections while keeping the whole piece feeling cohesive and controlled. High tack tape assembly allows the internal wallets to sit precisely within the pack without movement or distortion.
Material consistency helps reinforce that.
Different weights of Colorplan Vellum White were used throughout the construction, allowing each component to perform a different role while maintaining a unified visual appearance across the entire set.
What makes the piece particularly interesting is the NFC integration built into the experience.
Rather than keeping the interaction purely physical, the pack acts as a gateway into a connected digital journey. By embedding NFC functionality within the construction, the user can move seamlessly from printed material into additional digital content, creating a far more interactive and immediate experience.
That’s where the project stands apart.
It’s not simply presentation packaging. It’s a printed interface designed to guide interaction across both physical and digital environments.
